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Question by : What are the response rates for direct mail campaigns in the automotive industry for 2008 & 2009?
Specifically, if anyone knows the particular automotive manufacturers that received the most response from direct mailer campaingns, that would be helpful as well. I would also like to know what the average number of car sales yielded from an average 10,000 bulk mail campaign, and which manufacturer has yielded the most actual sales from a 10,000 piece campaign.

Best answer:

Answer by inimyaudi
you may want to contact the NADA (national automobile dealers’ association) or the direct marketing association (dma)- either of these trade groups might have that info- in general, any response around 3-4% is considered very good for direct mail. a big ticket item like an automobile purchase (not just a test drive) would probably be much smaller.

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IPods, I can remember when it originally came out, the iPod, I believe it was actually the Nano, first generation, so four or 5 generations ago, the keyword analysis tools they were using on mine were telling everyone there wasn’t any interest and learn internet marketing, there wasn’t any product to be had. But our consumer preference analysis told us it was great, that they were selling millions of units. It turned out to be, it had been a huge Yuletide selling season and we received in front of it. 

Every time they come out with a new iPod, you get another one. I have 5 – 6 iPods. My nine year old daughter has three iPods, she’s on her third generation now. My eleven year old son has that and he’s got an iPhone 4 programs. Then you have to look at the accessories that go along with it. 

We’ve done a lot of work in ecommerce and learn internet marketing in physical products, even looking at bringing things in from China. In reality my CFO has brought in quite a few things from China in these enormous small shipping boxes and they bring them over. You have got to look at things like how do they ship it, because that is where the money is. 

It’s how you compact those things into a tiny enough box and how many of those little boxes can you put into a container to bring it over to make it moneymaking? Once you get them here to do internet marketing research for optimize press review, how are you going to distribute them and then where is the upgrade cycle or the backend sales for it? So we’re in different markets. We’re in multiple different things, so it’s a different process however it all begins with the consumer analysis which is also the competitive intelligence, to discover what everybody else is doing for it. 

Then we do the product research and we do the key phrase research as I learn internet marketing. Then what I recommend if you’re only getting going out, is actually promoting the products first as an affiliate and split test three or four different offers at the exact same time. When you’re doing that, you do not have to worry about writing the marketing letter or the opt in page but you get to see who is changing and who isn’t. So you promote 3 in the same marketplace.

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The issue with workers is, let’s see you bring them in, you have got to teach them from nothing, they give up and they leave without sharing creative marketing ideas and staff meeting ideas. So occasionally you just wish to outsource it. In truth we are getting to that point now where for a lot of things, we like to find established firms like yourself where you’ve got a team of people who’ve been given training to get the job done and we’d rather go to you and then just tweak things. 

We are saying, ok, David, we just need this a touch differently, we need it done our way but then we only have to do a small amount of coaching along the way. That makes it easier to roll other projects out when we will go to folks who can outsource it for us. 

It sounds like you’ve a real set of rules that you follow in web video production. When you’re really planning it out and you’re sitting with the team, you think about the numbers. I’m assuming you’re thinking about what the perfect month would look like when we really get this business active, what do the funnels look like? Is this all happening on a white board and you’re sitting down with the team doing the numbers or are they each going off and preparing their own little bit and bringing it all to you and then you sit down to make the analysis? 

Well if we go to the following point, they go away to do the research and then bring their spreadsheets back to us. But it is whiteboards, it’s sat at the table, we’ll even take tiny sticky notes and write the ideas down on sticky notes and paste them on a whiteboard and position them around. We’ll put up columns like it is a spreadsheet on the whiteboard and put down the potentials for profits, prices that we can charge, price levels, selling channels that we could use for it. That way when they are on sticky notes you can actually move them quite easily. So rather than writing on the whiteboard with a marker where you have to erase it if you want to move it, you just take the sticky notes and move them around. 

Then we get some good ideas on the whiteboard, we note them down and then they will sit there for months as we don’t really want to actually erase them. We take pictures of them with our Smart phones, you mention it. It’s pretty interactive coming up with all these creative marketing ideas. 

Only a few of them get that point. A large amount of times they bring the ideas in the 1st couple of checks and balances as it were. The filters are no, we’re just not going to do that. So they’d bring 8 to the table and we’d look at one or two of those and out of ten we might look at one a little bit further, at which point the monetary analysis goes on. They might bring the sheets, we check out it and we are going from there. 

As far as the sorts of things you talked about, cost, time, cash, then you’ll sit right down and plan out some of the figures. You’ll take a look at creative marketing ideas and selling channels with the figures, you will be talking about those pricing levels. Is there a genuine structure? When you have been conducting business for so very long, you understand the more vital elements. Are you just placing it up there and discussing it or is there a little more of a process that you go through?

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I suspect that workshop when it really stopped, there was a pretty remarkable night and probably one of the maddest nights we have had at the end of a workshop on the right way to increase blog traffic. He just looks to be going from strength to strength and building up. He’s got so many neat ideas. It helped me devise the way that I look at building huge networks of sites. We rolled out our 500+ site network, promoting the promoters which you hear everyone talk about. 

He was the first one who introduced me to the concept of creating a work wiki that has been a huge piece for our business. We were given some wonderful feedback when we launched our Outsource Profit Machine workshop. People asked, where is this? I definitely wish to give credit where credit is due. He got me interested in the conversion optimisation, even things like introducing me to DynaTracker back in the day. 

He’s nearly popularised as well this idea of purchasing with bonus model. One or two folks were doing it but now it feels like after his few courses have come out, I believe each time a course on the way to increase blog traffic is released there are at least a hundred folks targeting a product name with ‘review’ and ‘bonus’ and ‘buying’, just adding in all of their bonuses. 

There are 1 or 2 similarities with Jeff as well with myself when it comes down to the Ad 
Sense. We’ve both built up significant AdSense income and then had it taken away and realized you can not expand a business on somebody else’s platform using free online traffic, solely at least. That rolls into what happened recently with YouTube account suspensions where we both had some similar things there. 

It’s a pretty long introduction. He’s definitely somebody in front of the pack. He’s more than an S.E.O guy. Initially everybody got to know him as the SEO guy but he’s more of an internet business strategist. First Jeff, I’d just like to greet you to the call and say thanks so much for your time and inspiration along the years. 

Thanks I appreciate it, thanks for having me. It’s been one or two years since I saw you. It was 2005, we were at that event. 

Plenty of things happened over that time. The Net changed so much and that’s 1 or 2 of the topics that I would like to try and touch on here. Going right back to the start though, I am extremely interested, we’ve got some people who are either only starting their net business or maybe they’ve a more established business nonetheless it feels like they are just jumping from method to tactic and they’re not really going through the whole process or thought process about launching an exciting new business. 

So I am enthusiastic to get your thoughts on when you’re coaching folks based totally on Small Biz Internet Marketing review and when you’re working on your own business, how does one formalize and decide, yes, this is a business I am going to work on and how you run it thru to implementation? 

Well I guess the first part of it is analysis. Is it something that is worth our effort and time to launch the product? Unfortunately it takes as much time to launch a site for a product that isn’t going to make you cash as it does to launch one that does. So we do not basically use profit modeling unless we’re doing real-estate acquisitions. If it is a property acquisition business, then we definitely look at the profit models. We run through all the numbers awfully closely. 

But in the Net side of things what we generally look at is what it is likely to take us from a time viewpoint and rather more importantly from a resource viewpoint. I do not mean money, I mean time, that’s the most significant factor. I guess I could just give an example of how we do it in house when we look at fresh products and even new markets to move into it and then I should talk a bit about how I do increase blog traffic with my students.

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Question by sj24hagar: What is modern marketing systems, are they real and do they produce results?

Best answer:

Answer by alex s
I can only tell you about internet modern marketing systems is that its a system of froud you are interested in getting froud and making froud you can survived in this market…. on the other hand being a froud job there is some persons who are making millions of dillar in a month but on the other hand there is some persons who are spoiling their life in greed of earning money so one thing you need to do you have to be determined that what can you do for this internet business and what can you secrifice and then start regularly in rutine…………. i am sure that first of all you have to waste a lot of time but if you are determind you can survive in this market and you can earn good money too…………….

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